We recently updated the sliding ratio's for the exchange.

If your CTR is 0%, you get a 10:0 ratio This is to encourage you to get a better CTR!
If your CTR is 0.4%, you get a 10:5 ratio
If your CTR is 1%, you get a 10:6 ratio
If your CTR is 1.5%, you get a 10:7 ratio
If your CTR is 2%, you get a 10:8 ratio
If your CTR is 3%, you get a 10:9 ratio
If your CTR is 3.5%, you get a 10:9.5 ratio
If your CTR is 4%, you get a 10:10 ratio. THE best in the business!
Ratio's are counted on the first day of each month, and your's will go up or down depending on your CTR for the previous month. You recieve 5 bonus impressions for every click sent.

Why?
We changed the ratio's after we found some users tried to cheat, or break our rules by placing the banner in a low CTR area.

Where Is The Best Area?
Studies have shown that the higher up the banner, the better. So, one at the very top will perform better than one in the footer.

When Are The Ratio's Calculated?
The system calculates them every month, but we may do it more.

Questions? Just ask!